Loyal Gallery invites you to an exhibition at the historic El Royale from February 14 to February 21, 2023. El Royale is located at 450 N. Rossmore Avenue in Hancock Park, Los Angeles.
The iconic pistachio green neon sign which crowns this Los Angeles landmark apartment building has perched atop its Spanish revival roof for nearly a century now. In 1929 El Royale opened its doors to Hollywood starlets, writers, and patrons of the architect’s previous project, Chateau Marmont. Not without first enchanting them with one of the earliest neon signs in the country. Every now and then you might see El Royale glowing in the distance—it has a way of inserting itself into the subliminal imagination of the city, the oxygen of our daydreams.
Today, Loyal has the honor of presenting the first art exhibit at El Royale which will take place inside of and responding to the building’s ground floor parlor. The exhibition features thirteen artists who, amongst their disparities, continually challenge art-historical preconditions with equal parts potency and inventiveness. As the artists’ work commingles with the psychic and material histories of the space—Andrea Marie Breiling’s titantic-yet-graceful painting scaling the 15 foot walls, Mario Ayala’s “Royal Tow”, Michelle Blade’s transcendent paintings of Los Angeles’s ever present nature, Daniel Heidkamp’s winking painting of the Chateau Marmont—this exhibition takes a contemporary and celebratory approach to old Hollywood lore through the context of a place which has seen the beating heart of LA sputter and revive since its dusty, golden birth. The exhibiton will be celebrating the constant swoon of this city and its artists in one of the buildings which perhaps best encapsulates the love of the visual.